In a social era, sleep became epic!

Lähettäjä: Jess Taylor 06/01/2017

Thai beverage brand Dutch Mill Co. ran a print campaign to deliver the message their Arabus 3-in-1 coffee will make the customer feel fresh. The campaign perfectly blended print and social media to create an original, funny and impactful campaign. The series of multi-image ads each took an image of someone sleeping and used Photoshop to place it in bizarre situations, from riding a bull in a rodeo to lying inside a croissant, with the final tagline reading, ‘In social era, sleep became epic.’

In a social era, sleep became epic!